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Maath Theke Rannaghar,2024
April 6 @ 1:00 pm - April 7 @ 9:00 pm
Bhoomi Ka at Maath Theke RannaGhor (6th Season)
Event Details:
– Name: Maath Theke RannaGhor (6th Season)
– Date: 6th – 7th April 2024
– Location: Bijoygarh Jyotish Ray College, Kolkata
– Motto: Destination for Alternative Living
Introduction:
The 6th season of “Maath Theke RannaGhor” aimed to promote sustainable living and showcased a variety of eco-friendly products.
Objectives:
– Promote small entrepreneurs supporting eco-friendly living.
– Raise awareness about organic and sustainable products.
– Connect and build networks with SMEs and FPO/FPC participants.
– Understand the needs of SMEs and FPOs.
Activities:
– Stall Setup: Bhoomi Ka set up a stall to exhibit and market products supported by them.
– Representation: The Bhoomi Ka team, along with a producer, engaged with consumers directly.
– Product Showcase: Products from Ajivika Bhoomika (Jharkhand), Umang Mahila (Uttarakhand), and Chasi Bhai FPO (Orissa) were presented.
– Networking: Liaised with other producers and consumers to market Bhoomi Ka products.
Impact:
– Exposure: Received significant exposure and interaction with numerous organizations and retailers.
– Demand: Products, particularly Balijhojana Rice, garnered considerable demand.
– New Partnerships: 4 SMEs and 1 FPO were onboarded during this event as part of networking building.
Highlights:
– Screening of a captivating movie depicting the efforts of traditional farmers.
– Deliberation on expanding awareness and participation in organic and natural production.
– Support for environmental causes and cultural performances.
Bhoomi Ka’s participation in “Maath Theke Rannaghor” facilitated networking, raised awareness about sustainable products, and showcased the potential of eco-friendly living.